MuchLoved acquires Love2Donate, cementing its leadership in tribute platforms

3 February 2025

We are delighted to announce that MuchLoved has acquired Love2Donate, the funeral notice and donations service.

The acquisition strengthens our market presence and furthers our mission to help bereaved people remember someone special and fundraise in their memory.  

This announcement builds on our strategic expansion following the acquisition of Funeral Director Websites in 2024, which enhanced our digital services for the funeral industry. 

Love2Donate shares our commitment to supporting bereaved people and in-memory giving. Love2Donate was created in 2010 in response to a family member’s serious illness, and the idea of helping people to donate to a cause in memory instead of giving gifts. MuchLoved, established in 2006 after personal bereavements, provides a holistic online tribute service to help bereaved people honour their loved ones. To date, MuchLoved has supported more than 400,000 families by providing personalised online tribute pages and funeral notices, which have raised over £200M for charities, hospices, and worthy causes. 

It is this background and personal experiences, combined with technical expertise in online memorialisation, that make MuchLoved and Love2Donate an ideal match to continue to deliver innovative services to funeral directors, charities, and bereaved people.  

Neil Davis, CEO of MuchLoved Ltd said:

“This acquisition is a significant milestone for MuchLoved. Together, we will be able to enhance our services for funeral directors, charities and, most importantly, bereaved families, providing innovative tools and resources to support them in an increasingly digital world.”

Brian Thorogood, Founder of Love2Donate commented:

"Joining MuchLoved allows us to scale our operations and expand the services we offer to our partners. We are excited to bring even greater value to funeral directors and charities by combining our expertise and shared purpose of supporting families during difficult times.”

Love2Donate’s funeral director customers continue to benefit from tribute and donations pages created in their own branding and will now also be able to access a wide range of services to complement. Depending on their requirements, they can access advanced reporting, FMS integrations for streamlined operations, Grief Chat bereavement support which they can offer to families, and a range of digital resources to support them in the growth of their business. Charities that have been receiving donations via Love2Donate will also benefit from the acquisition through consolidated and comprehensive donation reports, efficiencies in GiftAid processing as well as higher fund totals.  

Continuity for all partners and end users will be assured during the transition, as the Love2Donate team integrate into MuchLoved over a structured transition period. 

Love2Donate provides bespoke online donation and funeral notice services for funeral directors. With an emphasis on simplicity and efficiency, Love2Donate creates online funeral notice and donation pages and delivers these to the funeral director on their behalf and helps manage in-memory donations. Its user-friendly experience ensures a supportive experience for funeral directors and bereaved families.  

© MuchLoved Limited 2024, Company Number 14965211.
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram