The unsung power of the order of service – now with one small upgrade    

QR codes on orders of service are a simple way to join up print and digital for families 

In a world where digital and print increasingly work hand in hand, a small but powerful addition to your funeral stationery can make a big difference: a QR code on the back of an order of service linking directly to a person's MuchLoved tribute page.  

Whether families want to collect donations for their chosen charity or simply create a place to share memories and messages, the tribute page is a valuable part of the funeral experience. But how do you help people find it at just the right moment?  

Why QR codes? 

For families, it’s about ease. Adding a discreet QR code to the back of the order of service means guests know exactly where to go without needing to search online or keep track of a website link, or type at all. It’s especially helpful for those less confident with technology. Just open the camera on your phone, point and click.  

And it’s not just about convenience at the funeral itself. Attendees can scan the code later at home, when they feel ready. They may want to light a candle, share a memory, or make a donation in their own time without interrupting the moment of the service.  

They may take the order of service home and pass it to someone who couldn’t attend, giving more people a direct route to show their love and support.  

How to download a QR code for a MuchLoved tribute 

Once you’ve created a tribute, downloading the QR code couldn’t be simpler.  In your MuchLoved partner area, you’ll find a handy shortcut to the QR code in your list of ‘All Tributes’.   

Our top 10 ways that a simple QR code enhances the services you deliver 

1. Streamlined experience for families - Offering QR codes is a simple, modern touch that shows you're thinking ahead. It makes you look organised, thoughtful, and tech-aware which gives families confidence that they're in capable hands 
    
2. Saves you time - Instead of printing or explaining long web links, arrangers can include a QR code with a quick explanation. It avoids confusion or follow-up calls from funeral guests asking where to donate or how to access the tribute page.  
    
3. Encourages more donations - By making the tribute page easier to access, you increase the likelihood of family and friends contributing to the tribute page, whether this is with condolence messages, photos and memories, or a donation.   
    
4. Helps families feel supported post-funeral - The QR code doesn’t just link to donating. It leads to a living, evolving space for memories. Encouraging that ongoing connection can help the family’s bereavement journey. 
    
5. Differentiates your service offering - Not all funeral directors are using QR codes, yet. This small addition to your materials subtly positions you as modern and responsive to today’s needs, without straying into anything too high-tech or unfamiliar.  
    
6. Eco-friendly reputation boost - If guests can access everything they need digitally, some families may choose a simpler print approach (e.g. fewer pages or spares), appealing to those who are eco-conscious or simply want to keep costs down. 
    
7. Simplifies sharing among funeral guests - When someone scans the code, they can easily copy and share the tribute page link via text, WhatsApp, or social media widening the reach of the page.  
    
8. Makes the tribute page part of the day, not an afterthought - By including the QR code in the order of service and mentioning it during the funeral service you make the tribute page part of the collective experience.   
    
9. Creative ideas for QR codes – The family might like to place a QR code within a framed sign on a table or next to a display of photographs. Or you could offer to include a small QR code on printed memory cards or thank you cards.  
    
10. Protect funeral guests from scams - Number 10 on our list, but arguably most important: safe sharing is at the heart of MuchLoved QR codes. Action Fraud, the national fraud reporting centre, has seen a rapid increase in people being caught out by fraudulent QR codes on parking meters and restaurant menus, as well as on parcels and emails, and even on the television.   
     

QR codes and tributes: smart tips to stay safe

In these so-called quishing incidents, people who scan QR codes using mobile phones and other electronic devices are directed to websites controlled by the scammers and tricked into handing over data such as bank details. 

The following advice will also help families and funeral guests to protect themselves: 

• Scan the QR code but preview the URL before clicking.  Legitimate MuchLoved QR codes are easy to identify as the URL muchloved.com will appear on their screen 
• Find tributes via a funeral director’s website, or muchloved.com, so you can be sure they are legitimate and safe to share 
• Ensure that any live streaming links are accessed through the tribute page, not from social media posts 
• Other information about quishing attacks is available from The National Cyber Security Centre and CyberScotland  

A simple scan, a lasting connection
The QR code, much like the tribute, is theirs for as long as they want it. Some families go on to fundraise for many years and use their tribute page for all their fundraising events.  Having everything in one place is a really powerful reminder of the impact that their loved one is having.  By using the MuchLoved QR code, funeral businesses play an important role in helping families stay safe online as they remember their loved one.  

If you have questions about the MuchLoved service, please contact our Support team.  Email support@muchloved.com or call our team on 01494 722818