MuchLoved's Next Chapter: A Lasting Legacy

8 January 2024
Four people making heart silhouettes with their hands against a sunset backdrop

As of January 2024, MuchLoved has some exciting news to share - our transition from a charitable trust to a social enterprise.

This new phase represents our unwavering commitment to providing you and the families you serve, as we have for the past 17 years - providing a trusted and beautiful space to remember loved ones. Our aim is to sustain this service for many years to come, and we're delighted to have you by our side on this innovative venture.

Read on to find out what the changes are, what they mean for your business, and how they will help ensure that MuchLoved is the place to remember, long into the future.

What's changed?

From January, the MuchLoved Charitable Trust will exist alongside MuchLoved Ltd, our new social enterprise arm, continuing to provide the UK’s leading tribute platform, funeral notice and donations service. The MuchLoved Charitable Trust will continue to process donations and Gift Aid, but the tribute platform will be run, maintained and improved by the new social enterprise, MuchLoved Ltd.

Whilst this is an updated structure in the way we maintain and develop the service, for families using the tribute pages there is no change at all, and our services remain the same.

Why the change?

We're in this for the long term. To ensure we stand by your side for the next decade and beyond to support bereaved families in your communities, we've carefully considered what it takes to secure a future where MuchLoved continues to be a trusted haven for remembrance.

Creating a social enterprise enables us to continue to provide you, our partners, with the services and enhancements that future-proof us.

Two decades ago, we were the leading developers of the new technology needed to bring tribute pages to you. To maintain this level of innovation and development, we need to continue to invest in our technology services. Imagine a platform that evolves with your business needs, providing a seamless and efficient business support service while offering an even more meaningful experience to commemorate your families' loved ones. We're working towards all that and more.

Our new social enterprise will enable us to generate sustainable income through our business activities and allow us to invest in our platform, to continue to develop everything we offer you, while still upholding our fundamental commitment to supporting bereaved families.

We are here for our partners

As we envision the next ten years and beyond, we want to take a moment to share the key aspects driving this change.

Continued focus

Bereaved families are at the heart of everything we do, and will remain so, always. Our focus remains steadfast on continuing to support them, and this is why our tribute pages continue to be an entirely free service for them to keep and use as long as they wish.

We are committed to looking after you, our partners, to help you in your important work. Your satisfaction is at the foundation of everything we do. We're excited to introduce new ways to serve you, providing support, resources, and value-add services that exceed your expectations. We are constantly enhancing our platform and services with new features and integrations and look forward to sharing news on these in due course.

Meaningful impact

MuchLoved has always been focused on service in the community. We are inspired by the meaningful impact that tribute pages and dedication pages have had on many lives and look forward to continuing to be a force for good. Together with our partner community, we achieved the milestone of raising £150 million for charities to date. Tribute pages are forever, and we're here to offer meaningful ways to remember loved ones, fostering a lasting impact. Together, we can expand our positive impact, and provide comfort and solace, as well as a lasting legacy by supporting causes close to families' hearts.

Since our inception, we've supported 300,000 bereaved families. Every action on our platform - from the moment of lighting a candle, to handing the tribute page over the family, to sharing messages, stories and uploading pictures - holds profound meaning for the bereaved. We firmly believe in the positive influence of our service.

We're excited for this journey ahead and grateful to have you as our partners.

If you have any questions relating to this, please do get in touch with your account manager or contact our support team at support@muchloved.com or 01494 722818.

Thank you for your continued support, collaboration, and for helping MuchLoved be a force for good.

© MuchLoved Limited 2024, Company Number 14965211.
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