Why In-Memory Matters

27 January 2023

We often explain to funeral directors how our service will help them. Online funeral notices that can be created quickly and easily and displayed on your own website - absolutely. All funeral collections processed and no cash to worry about - that’s included too. An independent review service to display trust in your business, we offer that as standard. MuchLoved helps you work more efficiently, and save time and money. 

But what does a MuchLoved tribute page offer the families you work with? A tribute page goes far beyond a funeral notice and collection, offering families truly long-term bereavement care. 

When you hand over a tribute page to a family, it becomes a lasting memorial to their loved one. That's why it's so important to add the details of a family owner to the page, so that they can keep it and use it as they wish. Tribute pages give families a special, dedicated place to remember that special person. Wherever they are in the world, they can connect, and share stories, memories, messages and photos with family and friends, and celebrate, and commemorate the life of the person they’ve lost. 

Families are increasingly using their tribute pages to mark milestone moments, using their pages as a lasting memorial. We’ve noticed that virtual candles are increasingly popular, quadrupling in use between 2018 and 2022, with over 16,500 candles being added each month last year. The number of Thoughts added to pages increased by 60% from 2020 to 2022. 

More and more pages are being set up each month, and families are continuing to use their pages long after the funeral has taken place. Families can now organise events through their tribute page, for example a memorial walk or a special meal, serving their loved one’s favourite dishes, to commemorate them. Tribute pages help support families cope with the loss they’re dealing with, and give them a personalised, safe, secure space to remember that person. They can share memories, reminisce, and even donate to good causes in their honour. 

These donations aren’t just at the time of the funeral either. Many families continue to donate to their chosen charities for a long time afterwards, and may even organise fundraising events through their page. We’ve seen family skydiving days, walking challenges, fun runs, and gala dinners, to name but a few - all fundraising for amazing causes and allowing the family to do something positive in the face of their loss. As a result of families’ generosity, we have donated over £125 million to good causes since we were founded, raising £25 million in 2022 alone. 

Of course, we work hard to provide the best possible service to our partners, and to help you grow and improve the services you can offer. But at the heart of what our charity does are the bereaved families that need support. Tribute pages give them a special unique place to remember their loved ones, for as long as they wish. It’s their place to remember.

© MuchLoved Limited 2024, Company Number 14965211.
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